Search Engine Optimization Packages and search engine marketing from Austin Computer Labs
A search engine optimization consultant is paid to apply an understanding of the various and ever changing algorithms of the search engines. Using this knowledge a search engine optimization consultant will design and or modify website pages based on years of experience intuiting the un released standards of Google, Yahoo, Bing and other search engines. This is done in order to allow our clients to be placed higher in the search results. The challenge for a search engine optimization consultant is to install marketing packages that results in better positioning in the search engine results. Placement is decided by each search engine based on different criteria which is kept secret. Quality website design, following the standards for website development and website marketing all play a critical part in the success of search engine optimization and marketing packages.
Search Engine Marketing and Search Engine Optimization packages that start with the basics.
While it is true that search engine optimization packages have many different steps and levels, there are standards and best practices that the website must conform to before the deeper levels of search engine optimization can be effective. Most of the websites that we prepare search engine marketing packages for do not initially conform to these standards. Website developers that do not also understand search engine marketing can easily overlook items that are essential to effective search engine optimization packages.
Some of the first things our search engine optimization consultant will look for when preparing marketing packages is:
Is the content coded in a way that facilitates being easily indexed by search engines?
Are the files meant to inform the search engines as to your content (such as robots.txt and sitemaps) in place and current?
Are all of the various types of HTML tags used and are they relevant to the website content?
Are the keywords effective and are they used in correct ratios?
Is each page free from HTML errors?
Has the sites formatting code been moved to a style sheet?
Have the sites images and art been optimized?
Once these standards and best practices are applied your search engine optimization consultant can move to the deeper levels of website marketing in our search engine optimization packages.
* Call Austin Computer Labs, for a free Onsite initial consultation *
Austin Computer Labs
4206 Big Bend Trail
Taylor, Texas 76574
Phone 512 309-4981
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Austin, TX
Serving the Austin area including: Round Rock, Pflugerville,
Georgetown, Taylor, Hutto and more.
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